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Why Many Companies Still Don't Understand Cultural Sponsorship (And Why That Is Changing)
There is an interesting contradiction emerging across the UK's arts and culture sector. On one hand, businesses are showing increasing interest in supporting cultural organisations. Recent research by the European Sponsorship Association (ESA) found that 62% of organisations are likely or very likely to consider sponsoring a cultural organisation in the future. Yet only 25% currently sponsor one. That sounds like good news for the arts. But the same research also reveals why
Artlune
5 min read
Why Community Engagement Through Art Exhibitions Creates Lasting Social Impact
At Artlune, we often ask a simple question: What happens after an exhibition ends? The artworks come down. The venue closes its doors. Visitors return home. But if an exhibition is truly successful, the conversation does not end there. The most meaningful examples of community engagement through art exhibitions continue long after visitors leave the gallery. They move into schools, neighbourhoods, workplaces, community centres, libraries, and public spaces. They become part o
Shalu Yadav
5 min read
Corporate Sponsorship in the UK Arts Sector: Cultural Organisations Have a Bigger Opportunity
For years, arts and cultural organisations have faced a familiar challenge: finding sustainable funding beyond grants and public support. While corporate sponsorship has always existed, it has often been concentrated among large institutions, leaving many smaller organisations competing for a limited pool of resources. Today, that landscape is beginning to change. Recent research by the European Sponsorship Association (ESA) reveals an interesting gap in the market. Around 62
Artlune
6 min read
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