top of page
Frequently Asked Questions
- 01Artlune is a London-based contemporary South Asian art platform that makes art accessible, meaningful, and culturally relevant. We work with emerging and mid-career South Asian artists, curate exhibitions, offer artist advisory services, support collectors, and create art experiences for organisations. Founded and registered as a company in England and Wales, Artlune bridges the gap between South Asian artists and a global audience.
- 02Artlune operates across three areas: We support artists through career advisory sessions We help collectors build meaningful collections of South Asian contemporary art We work with organisations to deliver creative thinking sessions We also curate exhibitions, host events, and run the Artlune Collector Circle membership programme.
- 03Artlune is led by Vikas Garg, a curator and art consultant who works closely with South Asian artists. Vikas brings a deep understanding of artistic practice and the contemporary art world to each advisory session and curatorial project. Artlune also collaborates with a range of artists, cultural institutions, and partner organisations globally.
- 04Artlune is registered as a company in England and Wales. While our roots are in the UK, our artists, collectors, and collaborators span South Asia, Europe, and beyond, making Artlune a genuinely global platform for South Asian art.
- 05Artlune specialises exclusively in contemporary South Asian art. Our artists work across painting, mixed media, and other practices, exploring themes of identity, culture, memory, diaspora, and modern life. The artworks engage with both traditional South Asian visual languages and contemporary global conversations.
- 06Unlike a traditional gallery, Artlune is a purpose-led platform built around cultural access and artist development. We are not a commercial gallery operating on volume. We work selectively, offering one-to-one advisory sessions for artists and collectors, artist-led workshops for organisations, and curated collector memberships. Every decision is guided by context and care, not just commerce.
- 07Yes. While Artlune is based in the UK, we work with artists, collectors, and organisations across South Asia (India, Pakistan, Bangladesh, Nepal, Sri Lanka), the UK, Europe, and the South Asian diaspora worldwide. Our online advisory sessions and digital events make our services accessible globally.
- 08Artlune has been building its platform, artist relationships, and curatorial programme over several years, working with artists, cultural institutions, universities, and embassies across the UK, India, and beyond. The depth and range of our institutional partnerships include the University of Essex, The Minories, Alliance Française de Delhi, Instituto Cervantes New Delhi, Embajada de México en India, Anglian Community Trust, Healthwatch Essex, and others. These partnerships reflect Artlune's commitment to cultural access across sectors.
- 09Every artwork acquired through Artlune comes with a certificate of authenticity, signed by the artist. This documents the work's provenance and forms an official part of your collection record. Artlune works directly with each artist; there are no third-party intermediaries, which means authenticity is built into the process from the beginning.
- 10Artlune hosts a varied programme of cultural events, including art exhibitions, virtual artist meet-ups, panel talks, career sessions for artists, and collector previews. The programme reflects Artlune's mission to make South Asian art conversations accessible to everyone.
- 11All upcoming events are listed on the Events page at artlune.com/events. You can also sign up to Artlune's monthly newsletter to receive updates on events, workshops, new artworks, and artist news directly to your inbox.
- 12Artlune's cultural projects are curated exhibitions and commissions that bring together South Asian artists around specific themes, including cultural heritage, social commentary, identity, memory, and contemporary life. Projects often involve partnerships with cultural organisations and institutions.
- 13Artlune's advisory sessions are available both online and, where possible, in person. The majority of sessions take place virtually, which means artists and collectors from across the UK, South Asia, Europe, and beyond can access them without geographical limitation. The format is confirmed at the time of booking.
- 14Both services can be booked directly through the respective service pages on artlune.com. Artist Advisory Sessions are booked via the secure GoCardless payment link on the Artist Advisory page. Private Art Advisory sessions are booked similarly. Once your booking is confirmed, you will be contacted with next steps, including sharing your portfolio or preferences ahead of the session.
- 15Artlune keeps its advisory sessions accessible and straightforward in terms of pricing. For specific questions about payment arrangements for artwork acquisitions, we encourage you to raise this during your Private Art Advisory session, where arrangements can be discussed directly. Artlune is committed to making collecting feel possible, not prohibitive.
- 16Yes, absolutely. You can reach Artlune through the Contact Us page. If you are unsure whether a service is right for you, or want to understand more before committing to a booking, getting in touch is always encouraged. There is no pressure. Artlune's goal is to make sure every session or purchase feels right, not rushed.
- 17Yes. While Artlune is registered and based in England and Wales, the platform is international by design. Artists and collectors from South Asia, Europe, North America, the UAE and the diaspora globally are welcome. Online advisory sessions remove geographical barriers entirely. Artlune's mission to make South Asian art accessible is not limited by location.
- 18Artlune works exclusively with contemporary South Asian artists and the diaspora. Works explore identity, cultural heritage, memory, and contemporary life. Artists work across painting, mixed media, and other practices.
- 19Yes. Artlune ships artworks internationally. All shipping, delivery, and insurance arrangements are documented in the Shipment and Delivery policy and the Insurance and Liability Waivers, both available on the website. We recommend reviewing these before completing a purchase or contact us thtough our contact page.
- 20Yes, depending on service or purchase.
- 21Yes, as an additional service.
- 22Depends on location and artwork. Details shared during purchase.
- 23Artlune's full Refund and Cancellation policy is available as a downloadable document on the website. We encourage all buyers and advisory session participants to read this before completing a booking or purchase. Artlune is committed to transparent and fair practices. For any doubts contact us.
- 24Artlune takes a highly selective curatorial approach. Artists are chosen based on the depth and relevance of their practice, their engagement with South Asian cultural themes, and the quality and coherence of their body of work. Artlune works with a focused group of artists, not a large, open roster, to ensure every recommendation to collectors is considered and meaningful.
- 25Artlune does not operate as an open-submission gallery. However, if you are a South Asian artist looking to develop your practice and position your work professionally, the Artist Advisory Session is an excellent starting point. Many artists who work with Artlune begin with an advisory session, which provides clarity and direction regardless of the outcome.
- 26You can browse available works by Artlune's artists on the Our Artists page. If you want personalised guidance before making a decision, you can book a Private Art Advisory session where Artlune's curator will help match you with works suited to your taste, space, and collecting direction.
- 27Artworks curated through Artlune typically range between £1,000 and £15,000, reflecting the career stage of the artist and the scale and medium of the work. Collector Circle members also receive a 10% discount on all purchases. Artlune's advisory approach ensures you understand how artworks are priced before making any decision.
- 28Yes. Artlune produces publications including the Artlune Collector Handbook, artist guides, and downloadable resources. These are available to Collector Circle members and, in some cases, as free downloads for artists and collectors interested in learning more about South Asian contemporary art and collecting.
- 29You can support Artlune's mission in several ways: by joining the Artlune Collector Circle, commissioning Advisory Sessions, attending events, following and sharing our work on social media, or making a direct donation through the Support Our Work page. Every contribution helps Artlune continue making South Asian art accessible globally.
- 30Yes. You can subscribe to Artlune's monthly newsletter to receive updates on upcoming events, new artworks, artist features, and opportunities. The sign-up is available at the bottom of every page on artlune.com.
- 31Artist Advisory helps you gain clarity by focusing on your practice, positioning, and long-term direction. Artlune Studio is hands-on support where we actively build your presence, refine how your work is presented, and support your visibility.
- 32An Artist Advisory Session is a one-to-one, curator-led consultation with Vikas Garg at Artlune. It is a structured session designed to help artists who feel stuck, unclear, or unsure about the next direction in their practice. It is not a course or generic feedback; it is a focused, personalised review of your work, artistic direction, portfolio, and positioning.
- 33These sessions are for artists at any stage who feel stuck or unclear, including those restarting their practice after a break, those transitioning into a more serious phase of their career, artists preparing for exhibitions or residencies, and those who want expert help explaining or positioning their work to galleries or collectors.
- 34Before the session, you share your portfolio and supporting materials, which the curator reviews in depth. During the 90-minute session, the curator asks probing questions, identifies the gaps and strengths in your practice, and works with you to clarify your artistic direction. After the session, you receive a written summary and clearly structured, actionable next steps.
- 35A focused 90-minute Clarity Session is priced at £150. For artists who need more structured support, Artlune also offers a 3-Week Development Session and a 6-Week Intensive Session for deeper, long-term practice development and repositioning. Artlune works with a limited number of artists at any one time to ensure every session is focused and high-quality.
- 36You will leave with clarity on your artistic direction, a better understanding of what your work is communicating, clear next steps to move your practice forward, and practical guidance on improving your portfolio and positioning. Many artists describe this as the clearest they have ever felt about their work.
- 37Yes. Artlune offers a free downloadable guide explaining how the advisory process works and what you can expect. This is a good first step if you want to understand the process before committing to a session.
- 38Artist Advisory Sessions are entirely one-to-one and personalised, not pre-recorded, not group-based, and not generic. The curator looks specifically at your work and your practice. This is structured, focused guidance, not a course with a fixed curriculum. The outcome is clarity and direction specific to your artistic context, not general advice.
- 39If you’re looking for general advice, probably not. This session is designed for artists who want clarity on their specific work and direction. You receive 90 minutes of focused, curator-led feedback and a written summary with clear next steps. Most artists leave with the direction they had been struggling to define for months.
- 40No. Please don't wait. The advisory session is not an assessment of whether your work is 'good enough'; it is a conversation about where your practice is and where it could go. There is no threshold you need to reach first. In fact, artists who feel most stuck or unsure often get the most out of these sessions, because there is real clarity to be found. If you are making work and feeling lost, that is precisely the moment this session is designed for. You don't need to have it figured out. That is literally why this exists.
- 41What the session does is improve your positioning, clarity, and decision-making, which directly increases your chances over time.
- 42A friend or peer brings goodwill, but also personal taste, their own limitations, and often a reluctance to say difficult things. A curator brings a professional lens: they understand how work is read, positioned, and valued in the art world. Vikas Garg at Artlune has worked with artists across exhibitions, institutions, and advisory contexts, and brings that broader frame to every session. The written summary and actionable steps you receive afterwards are also something a casual conversation rarely produces.
- 43Art school feedback is filtered through an educational framework. It focuses on your development as a student within a curriculum. Artlune's advisory looks at your practice as it operates in the real world, in relation to collectors, opportunities, galleries, and audiences. The questions are different. The stakes are different. And the outcome is a practical roadmap, not a grade.
- 44That’s completely fine. The session is a structured conversation, not a directive. You remain in control of your work.
- 45Artlune does not operate as an open-representation gallery. However, strong relationships and opportunities can develop over time based on alignment.
- 46After you book the session, A form will apear where you will be sharing your portfolio (website, PDF, or Instagram) along with any supporting material such as artist statements or past work.
- 47Yes, absolutely. The advisory session is not reserved for artists with long CVs or gallery representation. Some of the most productive sessions happen with artists who are early in their practice and haven't yet solidified bad habits or wrong assumptions about their own work. If you are making work consistently and wondering what to do next, this session was built with you in mind.
- 48Your written summary and actionable next steps are provided following the session. Artlune aims to deliver this within 24 working hours, so that the clarity from your conversation is captured while it is still fresh and directly useful to you.
- 49Private Art Advisory is a focused, one-to-one guidance for people who want to collect contemporary South Asian art with clarity and intention. Rather than buying on impulse or guesswork, collectors receive expert curatorial guidance tailored to their preferences, space, and long-term direction.
- 50This advisory is for anyone who wants to go beyond casual art buying. It is particularly valuable if you are just starting your collecting journey and unsure where to begin, if you have already started collecting but feel your choices have been inconsistent, or if you want access to South Asian artists who are not widely visible through commercial galleries or open marketplaces.
- 51You begin by exploring the artworks currently available through Artlune at the Our Artists page. If you want expert guidance, you book a private 60-minute advisory session where Artlune's curator learns about your preferences, your space, and how you want your collection to develop. You are then introduced to artworks aligned with your direction, with full support through the decision and acquisition process.
- 52Yes, we host regular exhibitions and private viewings in the UK and India, and can arrange studio visits or in-home viewings for serious collectors.
- 53The Private Art Advisory session lasts 60 minutes and is priced at £100. Importantly, the full £100 is credited against any artwork you choose to acquire through Artlune after the session, making the advisory itself effectively free if you purchase.
- 54Artlune works with a carefully curated selection of emerging and mid-career South Asian contemporary artists. Works typically range between £1,000 and £15,000, making them accessible for new collectors while still representing serious, documented contemporary practices. Every artwork comes directly from the artist and is authentic.
- 55Absolutely. Artlune offers a dedicated Art of Gifting service, a curated approach to gifting original South Asian artworks for birthdays, corporate gifts, anniversaries, or meaningful occasions. It is one of the most thoughtful and memorable alternatives to conventional gifting.
- 56Yes. Every artwork acquired through Artlune comes with a certificate of authenticity. This confirms the work's provenance, the artist's details, and forms part of the record for your collection.
- 57The Artlune Rotating Art Collection is a service that allows organisations and collectors to display and rotate curated South Asian artworks in their spaces over time, keeping the environment fresh and culturally rich without a single large upfront purchase. It is a flexible, ongoing engagement with art.
- 58This is one of the most honest questions a collector can ask, and it deserves a direct answer. Every artwork Artlune works with is photographed in detail and accompanied by information about the artist, the medium, the scale, and the context of the work. But more importantly, when you book a Private Art Advisory session, the curator will walk you through the artworks that suit your direction in detail, answering specific questions about texture, colour, scale, and presence before you make any decision. We also share additional images and documentation on request. We want you to feel confident, not rushed.
- 59Artlune's Refund and Cancellation policy is available in full on the website. We encourage every buyer to read it before purchasing. Beyond the policy, the advisory process itself is designed to significantly reduce the chance of buyer's regret, because you are making an informed decision guided by a curator, not a spontaneous one. If you have specific concerns about a work before purchasing, the right moment to raise them is during your advisory session, not after delivery.
- 60Artlune works with emerging and mid-career South Asian contemporary artists, not household names, and intentionally so. Here is why this matters for you as a collector: Established artists with global recognition come with established prices. Artlune's artists are at the stage where their work is serious, documented, and exhibited, but still accessible. Many experienced collectors will tell you that discovering artists before they become widely known is one of the most rewarding aspects of collecting, both culturally and in terms of long-term value. Each artist Artlune works with has been curated specifically; they are not on the platform by chance.
- 61Buying directly from an artist is a perfectly valid choice. What Artlune adds is curation, context, and guidance. When you buy through Artlune, you are not just acquiring an object; you are making a considered decision with professional support. You understand what you are buying, why it matters, and how it fits into a broader collection. You also gain access to works and artists that are not always publicly visible, and the advisory process ensures your decision is informed, not impulsive. Think of it less as a transaction and more as a guided relationship with South Asian contemporary art.
- 62This is exactly the question the Private Art Advisory session is built to answer. Part of what the session covers is how artworks are priced, what factors determine value at different career stages, how to assess whether a price is appropriate, and how to think about a purchase in terms of both cultural and long-term value. You should never feel like you are paying blindly. If price transparency matters to you, and it should, this is the conversation to have before you buy, not after.
- 63Especially yes. The advisory is not designed for people who already know everything, it is designed for people who are curious but don't yet have the language, the framework, or the confidence to collect with intention. You do not need any prior knowledge. You just need genuine interest. Artlune's role is to make the art world feel less opaque and more navigable, starting with your first conversation.
- 64Art should first be collected for cultural and personal value. That said, collecting emerging and mid-career artists at the right stage can have long-term value potential.
- 65Yes. Artlune supports both first-time buyers and long-term collectors through advisory and Collector Circle.
- 66The Collector Circle is designed to be genuinely valuable from the very first month. That said, membership decisions should always be made with clarity. If you are unsure, we recommend starting with a Private Art Advisory session (£100, credited against any purchase) to experience Artlune's approach before joining the Circle. There is no pressure, and no hard sell. Artlune's model is built on long-term relationships, not short-term transactions.
- 67The Artlune Collector Circle is a private membership programme designed for people who feel a genuine connection with art and want to begin or deepen their collecting journey. It gives members structured access to curated South Asian artworks, one-to-one collecting conversations, artist interactions, and exclusive benefits, without pressure or overwhelm.
- 68Membership is priced at £50 per month, or £580 per year. This includes an original artwork within the first four months, a private collecting consultation, early access to curated artworks, a 10% collector discount, the Artlune Collector Handbook, artist conversations, and invitations to exhibitions and events, virtual and in-person.
- 69Members receive six core benefits 1. An original A5 artwork hand-signed by the artist with a certificate of authenticity 2. A one-hour private collecting conversation with Artlune and ongoing support 3. Early access to curated artworks before public release 4. A 10% discount on all artworks 5. The Artlune Collector Handbook 6. invitations to artist conversations and exhibitions throughout the year
- 70The Collector Circle is for anyone who feels drawn to art but finds the commercial art world difficult to enter. It is ideal for first-time collectors who want structured guidance, for those who have started collecting informally and want more direction, and for anyone who wants meaningful access to South Asian contemporary artists and their work.
- 71Artlune is currently accepting registrations for the Founding Members Waiting List, which is limited to 30 collectors. Founding members will be the first invited when the Collector Circle officially opens and will receive priority access to future initiatives and artwork releases.
- 72Founding Members are the first 30 collectors to join the Artlune Collector Circle. They help shape the community as it grows and receive priority access to future artwork releases, events, and initiatives. It is an opportunity to be part of something significant from the very beginning.
- 73No. Limited membership via waiting list.
- 74Artlune offers Artist-led Creative Thinking Sessions designed for teams, leadership groups, and client experience events. These are not generic workshops. Each session is thoughtfully curated, drawing from contemporary South Asian art and culturally relevant themes to create meaningful, lasting engagement that goes beyond surface-level team-building activities.
- 75Most conventional team-building activities are quickly forgotten. Artlune's sessions are artist-led, grounded in real cultural and contemporary themes, and built to create genuine shifts in how teams think, communicate, and approach problems. The curatorial approach ensures each session has substance, depth, and lasting relevance, not just surface engagement.
- 76Artlune offers three main formats Team Engagement Sessions designed to improve communication and creative thinking Leadership Sessions focused on helping leadership teams reflect and problem-solve differently Client Experience Sessions that create curated cultural moments for clients and partners, reflecting your organisation's values and vision.
- 77Artlune has collaborated with the University of Essex, The Minories, Alliance Française de Delhi, Instituto Cervantes New Delhi, Mexican Embassy in India, UshaKiran Study Center, Collidescope, Chintan Environmental Research and Action Group, and more. These partnerships demonstrate Artlune's ability to work across higher education, cultural institutions, NGOs, and embassies
- 78Yes. Artlune's Art of Gifting service is available for corporate clients looking for a more meaningful, thoughtful alternative to conventional business gifts. Original South Asian artworks make distinctive gifts for clients, partners, and employees, and they carry a story that no standard corporate gift can match.
- 79The first step is to submit an enquiry through the form on the For Organisations page. Artlune will then get in touch to understand your needs, team size, and goals. From there, a session format is tailored specifically to your organisation; there is no one-size-fits-all approach.
- 80Session length is tailored to your organisation's needs and can range from a focused half-day workshop to longer programmes spanning multiple sessions. After submitting an enquiry, Artlune's team will discuss the right format, duration, and structure for your team size and goals.
- 81Yes. Artlune has collaborated with organisations in India, France, and across the UK, and can deliver sessions both in person and virtually depending on your location and requirements. International enquiries are welcome.
- 82Artlune Studio is a dedicated creative space within the Artlune ecosystem, focused on production, creative development, and artistic collaboration. It supports the creation of new works, collaborative projects, and extends Artlune's mission to bring South Asian art into new contexts and audiences.
- 83Emerging and mid-career artists.
- 84Yes, collaboration is central to our model. We partner with galleries, museums, universities, arts councils, and international organisations.
- 85We welcome proposals for co-curated exhibitions, residency programmes, workshop series, research projects, or festival participation aligned with our mission. If you have a project proposal please don't hesitate to contact us. We wouold love to hear your thoughts and ideas.
- 86Absolutely. We've worked with businesses on various projects including art installations for new office spaces or renovations, corporate event curation and entertainment, client gifting programmes featuring artwork or prints, team building through creative workshops, cultural celebration events featuring South Asian themes, and diversity and inclusion initiatives using art as dialogue starter. Contact us to discuss your specific needs, timeline, and budget. We'll develop a custom proposal that aligns art with your objectives.
- 87Yes, we're passionate about arts education. We can design programmes for: School workshops introducing students to South Asian art and culture. University lectures and artist talks. Study abroad programmes wanting cultural immersion. Curriculum development around contemporary art themes. Exhibition visits with guided educational components. Education initiatives vary in structure and cost. Contact us to explore how we might collaborate to enrich learning experiences.
- 88We welcome curatorial partnerships and are always interested in opportunities for our artists. If you're developing an exhibition, project, or initiative where South Asian contemporary art would fit, reach out with: Exhibition/project concept and themes. Venue and timeline information. Budget for artist fees, shipping, and installation. Any specific artists or art types you're seeking. We can recommend artists whose work aligns with your vision and facilitate introductions.
- 89International exchange is central to our mission. We're interested in: Artist residency exchanges between UK/India and your location. Exhibition swaps introducing artists to new markets. Joint programming like artist talks, panels, or workshops. Participation in art fairs or international weeks. Research collaborations on shared themes. These partnerships must benefit participating artists meaningfully and align with both organisations' values. Let's start a conversation about possibilities.
bottom of page
